Selected has announced that Danish photographer Mingo will shoot their Autumn 2013 campaign.

The new campaign ‘Fashion with an edge’ will utilise unusual objects in classic locations in conjunction with extreme lighting. A team of 15 people have assisted building, shooting and taking down the scenery on each location. Selected have concentrated on authenticity for the shoots and have therefore placed elements physically on the locations without use of visual tricks or optical illusions.

Allan Fledelius, Brand Communication Manager of Selected, explained “The outcome of the new campaign is a Selected universe which surprises and is open for interpretations – contrary to conventional fashion images where the focus is often on the product, where what you see is what you get.”