With already four stores in the Big Apple, Amsterdam based brand Scotch & Soda now aims to further broaden its global appeal and for the first time presents their collections at New York Fashion Week.

Presenting both the men’s and women’s collection for fall/winter 2016 in February 2016, Scotch & Soda specifically chose New York City to make their runway debut for its rich brand narrative and New York’s fresh appeal.

Adam Kakembo, Chief Marketing Officer of Scotch & Soda comments: “We’ll now start telling more people about our story and showing during New York Fashion Week plays a key role.“

As of now, Scotch & Soda has 148 boutiques around the globe, 28 stores in the US alone and is sold in over 8,000 points of sale, including Harrods and Bloomingdales.