Italian outdoor brand Salewa has launched Alpine Life, an urban-sporty apparel line.
The new collection will be sold from F/W 2013/2014 and is available through all of the 170 Salewa monobrand stores and 200 shops-in-the-shop worldwide.
The new collection maintains the same high-tech protection and functional characteristics of the Salewa outdoor collections, while also employing urban materials such as wool fabrics, loden, boiled wools, jerseys and cotton linings. Moreover, the collection also includes clean fleece and down jackets. The new collection is meant to convey its own modern interpretation of the alpine style as seen by designer Massimiliano Gatto.