For its 80th anniversary in 2014, Safilo, homonymous brand of Safilo Group and leader manufacturing group in the optical frame segment, has signed an agreement for the design, production and distribution of an exclusive capsule eyewear collection signed by the influential designer Marc Newson. The Safilo collection conceived by Marc Newson will include both optical frames and sunglasses and will combine the expertise and technology of Safilo with the distinctive mark of the designer.

“We are enthusiastic about the partnership with one the most famous and eclectic designers of his generation. Marc’s exceptional stylistic contribution will result in the creation of a unique collection with a one-of-a-kind style,” commented Roberto Vedovotto, CEO of Safilo Group. “The Safilo brand, since its creation in 1934, has always been a leading manufacturer of high quality spectacles. Design is a key element in the entire value chain of our products and the opportunity of this high level collaboration allows us to express our vision and sensitivity for design at its very best.” Marc Newson added: “For a designer, collaborating with such an iconic brand as Safilo, with its strong DNA and history of excellence presents an extraordinary opportunity to explore new stylistic directions, merging the heritage of the brand with a fresh and innovative perspective.”

The collection will be released in Spring 2014.