The fashion brand Sweet Years is launching a reality show called “Casa Sweet Years” with a group of four actors, dancers and singers. From Feb. 14 on, contestants will sing, dance and be styled in Sweet Years apparel all around Milan. The creative ensemble will meet for eight episodes, each ten minutes in length, and may be watched online at Casa Sweet Years, YouTube and MySpace. The brand will select the contestants with a casting on Feb. 5 at its Milan flagship store at Via Arco 5. The series will end with a party open to all its fans.

—Barbara Stockinger-Torelli