Fashion jeweler Swarovski is opening two new stores in New York City. A Times Square boutique will bow in mid-May while a Penn Plaza store will open in early June.

The 950-sq.-ft Times Square boutique will be located at 1540 Broadway; the larger 1,500-sq.-ft Penn Plaza boutique will be located at 200 West 34th Street, in a space previously occupied by Tourneau, and feature outside two newly refurbished digital clocks. Both boutiques will showcase the company’s full range of fashion jewelry and watches, home accessories and decorative objects, as well as Swarovski's "Crystal Forest" retail design concept, created in collaboration with Tokujin Yoshioka, winner of Design Miami’s Designer of the Year award.

"Swarovski's Crystal Forest retail design concept creates an environment that accentuates the beauty and fine craftsmanship of our product offering," said Kevin Coen, Executive Vice President of Swarovski North America Limited's Consumer Goods Business.

The Crystal Forest design concept first bowed in Tokyo’s Ginza district in March 2008 and made its stateside debut in Chicago in November 2009. Key features include stainless steel prism exterior elements that catch light and reflections from outside the store; two eight-foot-high crystal panels each made from 17 crystal strands; textured walls featuring reflective white prisms; white lacquer finishes; and floating window boxes.

Swarovski presently has over 230 boutiques in the United States, including six in New York City alone. Globally, the company operates over 1,700 boutiques in 120 countries.

—Tim Yap