On June 24, British fashion brand Superdry will open an exclusive Superdry store in Berlin’s design hotel “The Weinmeister”.  On 120sqm, the store will carry the entire product range, including sweats, hoodies, polos, shirts, jackets, denims, shoes and accessories. Furthermore, the collaboration with the hotel involves Superdry outfits for the hotel staff, exclusive designed key cards in a Superdry look, as well as the realization of collaborative events in the future.

“After Superdry’s great success in Germany, we decided to develop the brand further and to open stores in selected locations. The flair of “The Weinmeister” is the perfect setting for our third store, which by the way is the second in the capital,” says Henrik Soller, CEO of KUH Retail GmbH that operates the store.

Inspired by Japanese design influences with vintage Americana style, Superdry was founded in 2003 and has since then been developed to design and sell a wide range of men’s and women’s clothing. Superdry is sold in over 20 countries with franchised and licensed outlets in Belgium, France, Scandinavia, the US and Australia. In Germany, there are already two Superdry stores, one on Gärtnerplatz in Munich and the other one on Freidrichstrasse in Berlin.