Sugoi Performance Apparel, a division of Dorel Industries, has announced several additions to its management team. Kara Hurry is the new Head of Marketing while Cara Young-Minichiello joins Sugoi as Creative Services Manager.

With a background in business marketing, fashion, design and public relations, Hurry will oversee communications, events and market research. Before joining Sugoi, Hurry served as Marketing Services Manager for Australian Wool Innovation (AWI) in New York. Previous to AWI, she served as a PR executive at a marketing communications firm in Australia.

Young-Minichiello, who has eight years’ experience in advertising, marketing, promotions, project management, branding and visual merchandising, is expected to manage the Creative Services department and oversee point-of-purchase and collateral development. Before joining Sugoi, she was Marketing Director for mGb Architecture + Design and the SLS Group.

Said Sugoi President Stan Mavis: “This is a major step forward in advancing the Sugoi brand, and a tangible example of the dynamic investment in the Company by Dorel Industries. Kara and Cara are already making a significant impact on our marketing profile, a profile they are sure to help advance throughout the trade and consumer markets.”