Running from August 11 to 17, the second installment of Stockholm Fashion Week s/s 2009 ( has come to a close. (The first installment was the high profile event, Sthlm Fashion Week by Berns, the organizing body behind the catwalk shows of Acne Jeans, Tiger of Sweden and Filippa K, among others, which ran June 29 to July 3.) Coordinated by The Swedish Fashion Council, SFW’s second part served up a wide plethora of catwalk shows, trade shows and other related happenings.

On the trade show front, on offer was, as always, a mixed bag of fairs, ranging from the large-scale Nordic Shoe & Bag Fair ( to the ever-expanding streetwear show, Boutique Fräsh (, which showcased the wares of more than 100 brands including Sean John, Quiksilver, Nikita, Supra, Sweet Denim and EMU.

Another worthy SFW component is the young designer draw Rookies and Players (,. Some of the season’s participating fresh talents included Mo'cycle, Säby, Inga From Sweden, Urban Buzz and the label that bagged the season’s Rookies and Players Award, Uniforms for the Dedicated.

Perhaps attracting the most international attention is the trade show +46 ( Its exhibitor line-up included a strong mix of names such as Skywards, Svensson Jeans, The Potion, Ulrika Sandström, Ylva Liljefors, Pica Pica and Bea Szenfeld.

In addition to the trade shows, there were numerous independently organized catwalk shows by noteworthy names such as Lick my Label.

But all is not rosy. As reported here in July, SFW faced difficulties this season as many of the major shows took place at the earlier Shlm Fashion Week by Berns.

The split also may have affected the second event’s visitor numbers. Though the figure reached the 12,000 mark, about 6% less than the previous season, the organizers are reluctant to put the lower number down to the impractical division of the week. “I don’t think that the figure is lower due to the fact that Sthlm Fashion Week by Berns was held separately this time–it’s rather connected to the reduced visitors numbers affecting most European trade shows these days,” said Helena Mellström, head of marketing at The Swedish Fashion Council. She added that all parties involved hope to raise SFW’s international status by successfully uniting the two events to form one enticing whole.

– Emma Holmqvist, Stockholm Correspondent