Lee's International President, Gilles Laumonier, confirmed earlier today that Stefan Sommer, the brand's G-A-S territory Sales & Marketing Director, will leave the brand owned by VF Corporation to pursue new challenges elsewhere. Sommer will leave Lee this month.

“Stefan has been a key driver of the reinvigoration of the Lee brand in the German region over the last 5 1/2 years,” commented Laumonier. “He has established a strong, successful team, and we will miss his passion and energy. We want to thank him for his committed work over the last years and wish him the very best in his future endeavours.”

The Lee brand has recently reactivated itself across the EMEA region with an integrated brand campaign carried out in around 30 of its European markets including Germany, Sweden, the UK, France and Spain. The campaign focuses on showcasing the 122-year-old brand's denim authority in an advertising campaign shot by Terry Richardson featuring models Andre van Noord and Riley Keough.