Following its debut in January 2008, the Berlin men’s and women’s trade show Stark held its second show at a 1930s power station in Berlin-Prenzlauerberg. The show, which ran Jul. 18-21, offered 94 collections for the spring-summer season and received approximately 200 trade visitors per day, two-thirds of which were fashion buyers.

Reactions to the show were mixed, but overall exhibitors and organizers were satisfied with key buyer turnout. “All in all I see the second edition of Stark as a success," said Stark organizer Nobert Klauser. "We quadrupled the numbers of exhibitors compared to January; also the quality of exhibitors and artists was high. To establish Berlin as fashion metropolis remains an ambitious project. Nevertheless, I think that I’ve made a good decision with Stark.” Cristian Luppi, designer of the label Cristian Luppi, added: “We experienced more visitors. But as Stark is a very young event, one has to be patient. The location is great.”

For the first time Stark showed men’s and women’s segments together in three different areas. The so-called “Watt” area presented international brands and designers such as Moschino Men, Sam Edelman N.Y., Brooks Brothers and Intuitive, while “Volt” showed young designers and “Avant-garde” brands such as Goya Goya and 30paarHände in addition to contemporary jewelers and several performances artists from LA. Norbert Klauser, meanwhile, presented his versatile brands on two spacious floors in the Ampere area.

Contrary to rumors that Klauser will close down his showrooms in Berlin, the agency is staying in Germany’s capital and will move from Wallstraße to Kopenhagener Straße by September.