SPORTSWEAR INTERNATIONAL TALKS @ BLUEZONE

SI TALKS
Photo: SI TALKS
SI TALKS


Topic:
It’s a consumer’s world–define the demands at the very end of the
supply chain

Today, it is all about the consumer–what products he wants, where he
wants to buy them, what service he requests, what values he cares
about, what target or lifestyle group he belongs to...

But when it comes to denim and its high competitive market it seems

hard to tell what preferences consumers, especially Gen-Z, have.
Is it the price only? Is sustainability really a topic of interest?
What knowledge about denim do they have? Do brands still count or is
it all about fashionable items of mass-market chains?

SPORTSWEAR INTERNATIONAL’S editor-in-chief Sabine Kühnl talks to
several experts connected with the complex world of consumers to
find out more about their buying preferences.

Date/time:

Tuesday, 29 Jan 2019

3.00-3.30pm
Media + Consumers I:

Talk with Kelly Harrington, denim consultant/designer/influencer
- TBC
(in English language)

3.45-4.15pm
Media + Consumers II:

Talk with Maria Hunstig, network editor, Vogue digital
(in German language)

Wednesday, 30 Jan 2019

2.00-3.00pm
Consumers-Talking to the target group:

Talk with Charles Bahr, founder Tubeconnect Media/Hamburg, Gen-Z
agency
(in German language)

3.00-4.00pm
Consumers-Talking to the target group:

Talk with Gen-Z consumers
(in German language)

Venue:
BlueZone Hall, Denim Dock