The Smiley Company announced Steven Ballard as its new Head of Sales for its newly created fashion division, ‘The Smiley Factory’. Ballard, who will be operating from London, comes from a strong commercial background gaining vast experience in both fashion sales and distribution both in the UK and Europe with brands such as Playboy, Pash and Pucca brands.

Nicolas Loufrani, CEO of ‘The Smiley Company’ says: “We are very happy to have an experienced English sales director who will build a new strong presence for us in the UK market at this very exciting time for the company.” According to the company, ‘The Smiley Factory’ was created due to the rapid increase in fashion business the Smiley Company has received over the past year since taking full control of its collections by bringing the design and production in-house.