This Tuesday, January 18, 2011, the Sportswear International Fashion Awards 2010 (SIFAs) were announced for the 10th time. The awards were handed out in course of the newly launched event by Sportswear International `The Denim Day´, taking place at the Berlin Ellington Hotel, just before the kick-off of Bread & butter. During the day, fashion business experts and leading heads of the top denim brands within the global jeans and denim community presented the hottest topics on the latest denim fashion news. To perfectly round off the event, the SIFA winners were announced in nine different categories.

Earlier, readers had been invited via, to submit nominations for selected brands in the six categories denim, fashion, sport/street, newcomer, footwear, and sneaker. In addition, an international jury of retailers chose their favorites. Companies in the three further categories retail, e-commerce and special were nominated by the Sportswear editor’s choice: The winners were chosen according to their vision, design, brand strength and potential.

For the year 2010, the winners are…

Best Denim: Vivienne Westwood Anglomania for Lee

Best Fashion: Scotch & Soda

Best Sport/Street: Adidas Originals vs Burton

Best Newcomer: Clarissa Labin

Best Footwear: Dr. Martens vs Stussy

Best Sneaker: Nike

Retail Award: Desigual/Manel Adell

E-Commerce Award: Vente-Privée/Jacques-Antoine Granjon

Special Award: Bread & butter/Karl-Heinz Müller