Kim Kardashian and her mother Kris are the new faces of the worldwide Skechers campaign. Kim Kardashian is a reality soap actor of US TV show “Keeping up with the Kardashians”. The campaign is for print, in-store and social media events like the contest “Shaping up with the Kardashian”. The shape contest will be a challenge for costumers to shape up their bodies. In the US, the campaign has already started. In Europe it will be launched in 2011.