Seal Kay has collaborated with artist Felice Limosani on a new multimedia project to promote two limited edition organic denim styles for Luisaviaroma, the Florentine store.

Entitled “Wardrobe is Magic,” the video installation will be shown at Via Roma 19/21r from Jan. 12 through Feb. 12 and offer an innovative interpretation of the Seal Kay collection, which includes Kurabo denim made from organic cotton featuring coconut buttons, a biodegradable paper label and woven bamboo packaging.

The brand will also be exhibiting at Pitti Uomo.