Dutch lifestyle label Scotch & Soda has opened its first store in Germany in Hamburg on March 5, 2011. The store is located on the corner of Neuer Wall and Bleichenbrücke, Hamburg’s upscale designer shopping area, and offers the complete Scotch & Soda collection: Scotch & Soda for men, Maison Scotch for women, Scotch Shrunk for boys and Scotch R’belle for girls. The store perfectly translates the brand’s vision with sleek glass cabinetry and warm wooden decor.

Apart from more than 7,000 sales points all over the world, the company started opening its own stores in 2007 in all the large fashion cities. At the brink of 2011, there are eleven Scotch stores in the Netherlands, an additional 19 stores in the rest of the world, as well as a fast-growing online presence with integrated webstore, blog and social media.