On August 1 lifestyle label S.Oliver relaunched their brand website as an online fashion magazine, just in time to correspond with their new fall/winter campaign. Alongside the collections, the editorial team will use the platform to publish fashion news, styling tips, outfits, reportages, and interviews with S.Oliver designers.

Event, book, travel and style coverage will be divided among six topics: leisure time, business, love your life, family life, lifestyle and trends & events. Further features of the online magazine include a regular column and guest contributions from various fashion bloggers. The magazine concept was developed and implemented by the plan.net Group and is an important step for the fashion label’s digital strategy.