In conjunction with this autumn/ winter 2012 season, s.Oliver has released their first Fashion and Lifestyle Magazine. One million copies of this first edition magazine will circulate, with the high-quality designed booklet being sent to the owners of s.Oliver customer cards, direct mail and package leaflet will support the acquisition of new customers and it will also be available to collect from sales areas.

Vanessa Stützle, Head of E-Commerce at s.Oliver and responsible the project, explains: „The magazine is open to inspection in the retail stores, where our customers can directly retrieve the featured outfits. Product codes and deeplinks to the respective s.Oliver life style worlds built a bridge from the printed magazine to the online shopping world.”

In addition, the magazine is also available as a digital version on s.Oliver’s website, where customers can buy directly with a mouse click.