The fashion company s.Oliver Group closed its 2011 fiscal year with a 12.1% increase in group sales that came to €1.2 billion, while the turnover of all brands increased by 14.9% to €1,478 billion. 41 store openings at strategically chosen locations and two franchise takeovers have strengthened s.Oliver’s retail expansion orientation with highlights including a new concept store in Oberhausen, Germany and in Austria.

Additionally, s.Oliver Selection has been established as an independent brand, now known as Selection by s.Oliver. The collection has been repositioned and the brand has a new brown and bronze logo, 23 monolabel stores and is responsible for outfitting the football team and management of FC Bayern München.

Thomas Steinhart, CFO of the s.Oliver Group, commented, “In 2011, we again relied on our long-term partnerships with customers and suppliers. Together we approached the changes that we’ve successfully implemented. We appreciate our staff and partners and are aware of the responsibility we have towards them. That is why in 2012, we’re continuing to invest in our products, markets and sourcing processes.”

Wholesale still dominates the brand’s business with 52.8% but retail has also emerged as an important pillar, accounting for 33.7% of the group’s revenue. Export rose by 27.2% with s.Oliver opening its first shop-in-shops in Indonesia in February 2011 and with franchise stores in Finland and Sweden, working to tap into the Scandinavian market. Revenue from e-commerce recorded the biggest increase and the company expects another round of two-digit sales growth in 2012.