At the upcoming edition of Bread & butter in Berlin Sportswear International will offer loads of fun activities for visitors of the trade show. A special highlight will be a contest for the coolest denim outfit at the show organized by Sportswear International and German online shopping club Brands4Friends. Participants can get their picture taken at Sportswear International’s booth which is located at Denim Base D47 on all three days of Bread & butter. The winner will receive a denim subscription for a whole year, sponsored by Brands4Friends, meaning that every month he or she will receive a brand new pair of jeans. In addition he or she gets a copy of the brand new edition of Sportswear International’s The Denim Bible Jeans Encyclopedia III, published on November 5.

True to the current issue’s title “We Love Denim”, fair promoters at SI's stand will be outfitted by the denim brand Diesel; shoes will be provided for by Flip Flop and Kangaroos. In addition, Plomo o Plata has produced exclusive scarves for Sportswear International and will provide exhausted visitors with refreshing drinks at the stand. Another highlight during Bread & butter will be a rooftop party hosted by the Smiley Company in association with Sportswear International. The event will take place on the evening of the second day of the tradeshow (July 8). In keeping with the theme of “Return to Rave,” Smiley and Sportswear International are inviting visitors to the hip club Weekend at Berlin’s Alexanderplatz, where good vibes will be heard over Berlin’s rooftops. RSVP online now at Facebook.