This summer London will see the debut of a new tradeshow for Streetwear, Sportswear and Skate. S London that will be held July, 31 to August, 31, 2013 is a collaboration of the team behind Jacket Required and Carl Burnham and Brad Farrant.

Taking place at grade II listed building The Boiler House on Brick Lane, in the heart of London’s East End, S LONDON will showcase selected streetwear, sportswear and skate housing 40 brands.

Carl Burnham said on the collaboration, “After working with Jacket Required showcasing various brands we felt the British street, sport and skate market needed a similar platform, and both felt the time was right to do this. The obvious decision was to work with our friends at Jacket Required who have the expertise in producing a quality trade show and applying their vision to a show that caters specifically to the street, sport and skate sector".

S LONDON is an ITE Moda event. ITE Moda also organizes menswear casual’s trade show Jacket Required London, Moda and childrenswear show Bubble London. It is also the majority shareholder in contemporary womenswear show Scoop International.