As previously announced at sportswearnet, French iconic brand Rossignol is getting ready to step in the fashion market. In order to develop its new opportunities in the textile sector, Sandbridge Capital consumer fund has taken a minority stake in the Rossignol Group and will be involving well-known personalities such as designer Tommy Hilfiger and manager Domenico De Sole.

Rossignol was founded in 1907 and now owns six leading winter sport brands: Rossignol and Dynastar skis, Look bindings, Lange boots, Kerma poles and Risport figure skates. The company, headquartered in Moirans (France), has generated close to €230 million turnover in 2013 and employs roughly 1,200 people. Rossignol plans to create a dedicated apparel subsidiary to centralize all textile-related activities.


Sandbridge Capital has just taken a minority position alongside majority shareholder Altor Funds, the Nordic investor with experience in the outdoor sector and textile field. Other current shareholders of the Rossignol Group include French investment company Weber, the Boix-Vives family, the historic owners of the Rossignol Group from 1955 to 2005 and the management team, including its CEO Bruno Cercley.

Sandbridge Capital, with offices in New York and Los Angeles, invests exclusively in the branded consumer retail and services sector, and was formed with backing from a group of retail and fashion industry icons. Among its senior advisors are former Gucci Group CEO Domenico De Sole, former Crocs CEO Ron Snyder and designer Tommy Hilfiger, who is an investor in the Sandbridge fund through his Star Branding Group.

Domenico De Sole, former CEO of Gucci and current Chairman of Tom Ford remarked: “Rossignol is a great heritage brand with tons of potential in the apparel sector.”

Bruno Cercley, CEO, Rossignol declared: “As an iconic brand with an anchored French identity, Rossignol has great potential and an ambitious strategy. Sandbridge will provide valuable support on developing lifestyle collections for all four seasons of the year, not only winter. And secondly, its deep retail industry network is a real asset, especially in North America. Leveraging Rossignol’s steeped tradition; we intend to develop a leading fashion brand oriented around our longstanding ethos of high levels of innovation and design.”