Bleecker Street, a top shopping destination in New York City, will soon have a new tenant. Robert Graham, the men’s and women’s brand launched in 2001, has announced it has signed a lease to open a store there at number 380 this fall.

The brand will join current fashion neighbors on the West Greenwich Village road such as Burberry, Ralph Lauren and Marc Jacobs.

It will be the Robert Graham’s seventh standalone store in the US. It currently operates one each in Venice Beach, California; Houston; Las Vegas; Boca Raton, Florida; Long Island, New York and Short Hills, New Jersey. It also wholesales at department stores and boutiques in more than a dozen countries.

"Robert Graham was looking to be in the West Village and saw 380 Bleecker Street as an ideal location,” says Michael Buckley, Robert Graham’s CEO. "This is one of the liveliest sections of Manhattan and we could not be happier to offer the full experience of Robert Graham to the local and tourist populations who crave the color and artwork that match the vibe of NYC.”