Pitti Uomo closed its 87th edition successfully. The event held in Florence, Fortezza da Basso, from 13 to 16 January 2015 registered 35,000 visitors, out of whose 24,000 were buyers, 15% more than at the January 2014 edition when numbers were 20,800. Foreign buyers grew by 11% (previously 8,650), while Italian ones increased by 17%.

Starting off with a crowded first day, similar to previous editions, from the second day on, visitor numbers increased notably and halls were very crowded. A positive atmosphere pervaded the halls. Many exhibitors were pleased with the quality and quantity of visitors, and buyers also showed their enthusiasm for the varied and interesting selection of brands and products on show.

“Since about two seasons Pitti Uomo is the place to be,” commented Augusto Romano, owner, Meltin'Pot. “The show is visited by top international visitors and is a perfect showcase to see and be seen.” Nudie Jeans has chosen to be part of Pitti for the past two seasons for the show’s international environment and its reputation for the variety of visitors it attracts. Hakan Karringer, export manager, Tiger of Sweden, added: “Pitti Uomo offers a truly global and complete vision of men's apparel – from formal and classic up to youngest and rock'n'roll trends.” Alex Jasper, international sales director, Scotch & Soda said: “The atmosphere one breathes here is wonderful. We could pick it sensibly since our booth faces the major square of the show always crowded with lots of cool and smart people – a true lesson of style.” Very positive and enthusiastic comments also came from US brands that participated in the debuting Born in The USA area. For instance, Kortney Hastin of the Norman Russell brand was happy about the affluence and the possibility the show offered for meeting good quality clients. Similarly Carly Eddmenson of Imagena+Wilie, was happy for taking part in the show.

Also buyers seemed happy about the quality level, the significant source of inspiration and the variety of brands offered. Paula Amorim, Fashion Clinic, Lisbon, Portugal, commented: “In addition to represent a multibrand store I will also launch my first collection and I found here all the contacts, inspiration and ideas I needed.” Claudio Antonioli, Antonia, Milano, commented: “This show is the reference point for menswear at a worldwide level. They can discover the best in Italian style while finding new courses and new contaminations. Great examples are their special guests – Marni and Hood by Air.” Hiroshi Kondo, Isetan, Japan added: “Pitti Uomo becomes always more international for its energetic and stimulating atmosphere, its selection in terms of brands, colors, materials and fabrics.”

Among most interesting pavilions many indicated the Unconventional and Born in the USA areas. Others felt that Iplay has become very interesting offering a high concentration of modern new brands mixing sports and fashion inspiration.