Copenhagen Fashion Week once again convinced with its relaxed attitude at both high-profile fashion shows of local designers and successful trade fairs.
Amongst exhibitors, a predominant topic was the fight for recognition and exhibitors amongst the three trade shows CIFF, Gallery and Vision. However, despite their disputes, the shows did manage to cooperate on entrance tickets (one ticket for any of the shows would allow you in to all of them) and a well functioning shuttle service between the different fair grounds – and even many of the off-side fashion shows. Comparing this to the status at other international trade show weeks, one can only say: Chapeau!
CIFF moves up
Gallery has established itself as THE Copenhagen platform for the hip, up-market middle-sized brands, but CIFF is really gaining some of its cool. With a clear segmentation, the co-existence of more commercial halls and very sophisticated designer areas like the Crystal Hall totally worked out at CIFF. International names were just as present as Scandinavian climbers such as Han Kjovenhavn, Ganni or Bibi Chemnitz. Vision has again become smaller and its exhibitors more niche. The fair understands itself as an incubator for less known labels to be discovered but it has definitely lost some of its drawing force.
THE shoe around: Adidas Stan Smith
THE fashion accessory: Woolen hat or cap
THE menswear Item: Basketball shorts to be worn over leggings
THE womenswear item: Light pink oversized coat
THE shows/presentations to see:
Henrik Vibskov, The Spaghetti Handjob
Stine Goya, Fragments Bel Ensemble
Ganni, An Ode to Russia
Most exciting show location: Blocs & Walls, Europe's largest rock-climbing center, Wood Wood
News from Gallery:
- Three highlight brands: Soulland, Journal, Won Hundred
- Showed 370 brands on 8,000 sqm
- Welcomed around 50% Scandinavian / 50% international buyers
- Everything at the trade show is now aiming to be organic: from 100% wind-driven energy to organic food, drinks and wine
- Trade show CEO Christian Gregersen: “We say no to 200-300 brands every season. Our approval criteria aren’t really the brands’ collections – we let the buyers judge the collections! But we see Gallery as a big dinner table and everyone who wants to take part has to bring something in – no matter if that is a fantastic booth, loyal buyers or many press people…and of course the bigger the brand, the more we except it to bring in.”
- Three highlight brands: Ganni, Bibi Chemnitz, Muuse (with different designer cooperations)
- Showed 1,150 brands (+300 kids brands)
- Many new brands, +35% in exhibitors
- New “Urban Space” area with brands like Anerkjendt, Converse, Dr. Martens, Humör, Palladium, ID Denim, Supremebeing or Wemoto
- Stronger/clearer segmentation than ever with the areas: Crystal Hall (forward, luxury), Style Setters (upcoming, design-driven), Urban Space (cool, urban), Future Classics (ready-to-wear, accessories), Menswear, Essentials, CIFF Shoes and CIFF Showrooms
- Dates shift for the August edition: from running Thursday-Sunday this winter season, CIFF will move to Sunday-Wednesday for the summer edition - “We feel that the international visitors would prefer to be here in the beginning of the week while Scandinavian visitors often make use of the Sunday”.
- Three highlight brands: Finders Keepers, L.A.M.B, Minka Toeth
- Showed around 300 brands
- Smaller booths as one of the show areas used in summer was closer
- Collaboration with mytrend.com, where all lookbooks of the exhibitors have been uploaded prior to the trade show so buyers can take a look at them before/after the show
- 19th edition of Designers’ Nest competition was won by Giorgi Rostiashvili of The Royal Academi, School of Design
- Planning to further collaboration with different international shows such as Who’s Next in Paris, Modefabriek in Amsterdam, Show & Order in Berlin
- Will move dates according to CIFF’s date switch in Summer, probably running Sunday-Tuesday then