A|X Armani Exchange, the younger minded casual and chic fashion brand, part of the Giorgio Armani group of brands, is opening its first stores in Germany, in Oberhausen, in Centro Oberhausen, and Cologne, in Rhein Center Köln, in spring 2017.
Both stores are located in highly frequented shopping malls and feature the new concept for A|X Armani Exchange inspired by the aesthetics of a contemporary industrial hangar and evoke the same spirit of a young and dynamic New York.
The debut of the younger and more affordable A/X Armani Exchange brand in Germany seems to disclose the next step the Italian designer might be starting soon after the recent announcement he did, explaining he will stop offering the Armani Jeans and the Armani Collezioni separately and make them become part of the Emporio Armani collection from s/s 2018.
A|X Armani Exchange clothes, shoes and accessories collections for men and women are available in over 200 stores all over the world. A|X Armani Exchange aims to capture the spirit of younger generations offering them interesting design, constant fashion innovations, absolute practicality and the ideal price to quality ratio.