First Sapporo, now Aoyama/Tokyo: Woolrich has just opened another flagship store in Japan. This marks the retail rollout and expansion plans of Woolrich in the Far Eastern country. “Over the next five years, Woolrich Japan plans to focus on Japanese distribution channels, opening additional stores and shops in shops,” noted a press release by Woolrich.
Furthermore, Woolrich states that “the Woolrich Aoyama store opening is part of a global brand business plan, that will see a focus on the retail chain development on a global basis, forecasting to reach over 50 stores from the actual 32”.
Behind the Aoyama opening stands Woolrich Japan, Woolrich’s Japanese operational arm that was co-founded with technical outdoor wear company Goldwin, following its acquisition of a minority stake in Woolrich International in 2017.
The glass exterior and the open ceiling structure of the store stretches across 140 sqm on two-floors giving the shop an open and boundless atmosphere, highlighted by a floor-to-ceiling parka wall, an archive wall displaying the brand's heritage, and a video wall visualizing the seasonal theme.
The Aoyama store will offer an extensive selection of products from the Woolrich contemporary collection and the new ‘Woolrich Outdoor’ line, created in collaboration with Goldwin.
In addition, the flagship store will offer a variety of knitwear and accessories. It will also present a new collaboration with British design studio Griffin and the premiere of the limited edition pieces created by singer and Woolrich testimonial Lauryn Hill.