Since yesterday, masks are mandatory in Germany: anyone entering shops or using public transport must wear a mask. Is the mask now becoming more than just medical protection, but an accessory–even receiving almost a positive connotation? Some brands and retailers believe in this trend and present their creative (yet protective) ideas...

Mask by Armed Angels
Photo: Armed Angels
Mask by Armed Angels
Armed Angels, German fashion label with a sustainable approach, now sells masks with positive messages. The brand donates €2 of each mask sold to Doctors Without Borders.


About You launches a new category, 'cloth masks'
Photo: About You
About You launches a new category, 'cloth masks'
Fashion online retailer About You today launches its new category, “cloth masks,” offering a range of non-medical face coverings, from basic styles to more fashionable pieces. The Hamburg-based company, daughter of the Otto Group, sells the masks at cost price, starting at €1.70 per mask. A transparent price breakdown is provided in the product details for each mask, as About You states.

Campaign pic for social project Schutzmaskenfinder.de by RTS Rieger Team
Photo: Schutzmaskenfinder.de
Campaign pic for social project Schutzmaskenfinder.de by RTS Rieger Team
Schutzmaskenfinder.de is a social project by B2B advertising agency RTS Rieger Team. On the platform consumers can search for local shops and ateliers that offer masks.

Masks by Simon und Renoldi
Photo: SI Team
Masks by Simon und Renoldi
Cologne retailer Simon und Renoldi created its own masks to be sold in store.

Create an individual mask at Maskendruckfabrik.de
Photo: screenshot Maskendruckfabrik.de
Create an individual mask at Maskendruckfabrik.de
At newly created German web shop Maskendruckfabrik.de customers can 'design' individual masks by choosing from different patterns and/or adding a picture and text, prices start at €19,90 per mask.

Masks by Maloja
Photo: Maloja
Masks by Maloja
Sportswear label Maloja wants to go a step further in terms of protection and launches functional 'community masks' with a so-called Polygiene's "ViralOff" anti-virus finish. ViralOff shall not only reduce bacteria but also viruses by more than 99 percent within two hours. Maloja's three-layer "Reusable Mask" will be available in several colors starting in early May to be followed by further masks with typical Maloja print motifs in mid-May.

Mask by Bewooden
Photo: Bewooden
Mask by Bewooden
Bewooden, specialist for wooden acessories, hooked up with small German manufacturers and sewing ateliers to offer hande-made cloth masks (€23). For each sold mask the company donates a mask to people in need.

Mask by Nat-2 x Thies x The Tribe
Photo: Nat-2
Mask by Nat-2 x Thies x The Tribe
Also sneaker brand Nat-2 found partner brands and manufacturers to offer masks with (and without) a message.

Mask my Mime et moi
Photo: Mime et Moi
Mask my Mime et moi
Munich footwear label Mime et moi adds a free mask to each order, or customers can purchase the mask–with adjustable closures–for €19.



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