Nike is opening its House of Innovation 002 today on the Champs-Élysées in Paris. The House of Innovation is the latest of three flagship stores (New York and Shanghai) of this kind worldwide. The American sports brand is showing its vision of shopping of the future on a total of 2,400 square meters and four floors.

 

"When consumers step into Nike Paris, they will experience our largest, most digitally connected and immersive retail concept in the world," says Heidi O'Neill, President of Consumer and Marketplace. "The strength of our digital portfolio combined with product innovation and amazing physical spaces, will connect members to the community of sport and to one-of-a-kind experiences, serving them in an incredibly personal way. We are so excited to bring Nike Paris to the city and to the world."

The flagship offers one of the largest assortments of Nike footwear in Europe, modular store layouts that are consistently updated and exclusive member opportunities. Other examples include the Bra Fit Service, a service that combines personalization and digital functions. Using machine learning developed by Nike Fit and advanced algorithms, in-store customers can enter their perceived bra size (or self-directed rating) into the Bra Fit by Nike Fit tool to get a fit recommendation for each Nike bra.


Kids Pod is an interactive game and test station to keep kids moving. With France's largest range of children's products, kids can take advantage of features like a one-handed zipper challenge and a 360-hour parkour-inspired experience for virtual runners.

 

Nike also offers its customers a range of personalization and recycling programs. The SneakerLab in the basement also offers a large selection and exclusive models of sneakers for lovers.



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