By fall 2014 Replay will open a new space in Milan that will host different concepts together such as a new flagship store, interactive areas and many other initiatives. The new multi-experience concept will substitute the present Milan store at Corso Vittorio Emanuele, which is expected to close by end of 2013.

Matteo Sinigaglia, CEO Fashion Box, commented: “I’m truly enthusiastic about this new project, through which we will completely change the traditional concept of the flagship store. We will no longer consider the usual idea of store and shopping experience, but will focus on a complete involvement of the consumer within our own brand lifestyle. We will offer a forward minded and all-around experience aimed at sharing the brand’s values and passions. We think this is a significant evolutionary step in retail in regards to the present European panorama.”