To celebrate the launch of its new Laserblast Club Collection, Replay will host two Laserclub events and release corresponding video footage, all starring British singer Charli XCX as a testimonial.

On September 18, Replay released the campaign’s first video trailer online and in its flagship stores. As a next step, the first Laserclub event will take place in Pairs’ Le Bataclan club on October 10, followed by a second event at Munich’s Terrassensaalon on October 23. At both events, there will be a musical line-up including a performance by Charli XCX accompanied by a laser show and video projections. After the mini-tour, Replay will release another video showing the pop star in the studio, backstage and during the tour.

Replay’s Laserblast Club Capsule Collection for Fall/Winter 13/14 consists of denims treated with ecologically friendly Laserblast technology. It aims especially at young customers and features club-qualified designs with strong light and dark contrasts.

18-year-old Charli XCX from East London has recently released her first album “True Romance”. She also wrote and was featured on hit single "I Love It" by Icona Pop.