Italian brand Replay continues to spread its new visual identity with the relaunch of its Cologne store. Located at Ehrenstraße 80, the 460 sqm shop combines natural aspects with modern elements to create a unique shopping experience.

The store mirrors the brand’s focus on ecological awareness by using recycled wood and hand-worked metals with a vintage feel. Denim and tops are displayed on antique stands and wooden mannequins while a central 6-meter-long table plays interactive videos of the label’s making-of campaigns and product shorts.