To strengthen its position, Arc’teryx Equipment has appointed Reiner Kopf as new Zone Manager Central Zone, EMEA. Kopf will start in his new position effective March 2014.

Kopf has been responsible for distribution in Germany through his own Munich-based agency, Agentur Reiner Kopf (ARK), for 12 years. Arc’teryx now wants to restructure its market in Central Europe.

Kopf explains: “The dynamic growth of Arc'teryx requires a change of strategy in order to meet all future needs of the dealers, the market and the brand. The moment for this exchange is perfect: the order situation is more than positive and the innovative forces in Vancouver will drive this success-story

With this step the German distribution structure will be newly organized. Kopf’s agency will be closed after all contracts with brands such as Smartwool and FiveTen are completely fulfilled. All employees have the chance to step into new positions at Amer Sports Team.