Hilfiger Denim will be rebranded as Tommy Jeans with the spring 2018 collection. According to the company, further growth opportunities are expected with the change of name and a focus on the next consumer generation.
“Denim has always been a classic of our American style," says Tommy Hilfiger. “Tommy Jeans is an homage to designs that have made our brand famous and cool. By bringing back our original denim label, we also celebrate our long history of pop culture with its inspiring and unique styles that are extremely popular with our customers."
Recently, Tommy Jeans was introduced as a sub collection of the Hilfiger Denim line and will now extend across the entire denim segment. Inspired by American jeans classics with a modern touch, the new label logo should continue to use the Stretch Flag. The Special Editions will continue to be part of the Tommy Hilfiger label and provide the brand's designs with a fresh, youthful twist of today.