Surf-inspired Rusty North America is reporting a 40% increase in spring pre-book orders over the previous year.

The brand’s “Global Cooling Boardshorts Series” and new quick-drying, super light “Ecostretch” fabric made from recycled polyester and developed exclusively by Rusty are said to be driving the brand’s solid performance.

Says Charlie Setzler, President of Rusty North America: “The Rusty Design and Sales team has done an amazing job of bringing innovative, trend right and environmentally conscious product to the market and spring 2009 is just the beginning of what is to come from the brand.”

Rusty North America is part of La Jolla Group’s portfolio of brands which includes O’ Neill Clothing USA, Lost Clothing and Metal Mulisha.

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