Quiksilver Europe has announced Carla Annunziato as new General Manager for girls surf and snow brand Roxy (roxy.com). In her new position Annunziato will work to enhance the new management platform to strengthen the position and development of each brand swithin the Quiksilver Europe family. Annunziato will lead the Roxy Team including Marketing director Maritxu Darrigrand, Chief Designer Valérie Thévenot and Sales Director Txerra Diaz and push brand’s global strategy of growth.

Before starting with Quiksilver Annunziato worked for companies including Brooks Brothers, Reebok and Nike. She has more than 27 years of working experience in retail, wholesale and merchandising.

“Since Roxy was founded 17 years ago the brand has experienced continuous growth,” said Pierre Agnes, President of Quiksilver Europe. “Nevertheless we see further big potential in Europe. With her extensive experience in terms of brand establishing and positioning Carla and her new team will assure Roxy’s sustained economic growth throughout Europe.”