Renzo Rosso, founder and president of Diesel (, is ready for a new challenge. The Italian entrepreneur, pictured above, has revealed that he may soon bequeath the helm of Diesel, the company he founded 30 years ago, in order to focus solely on his holding Only The Brave.

“I only want to be the boss of Only The Brave, not of Diesel,” Rosso declared in Italian newspaper Corriere della Sera recently, a statement later confirmed by Diesel to Sportswear International. Indeed, the fashion mogul’s intentions are to start establishing and implementing new strategies in order to develop other brands in the company stable that, in addition to Diesel, include Martin Margiela and Sophia Kolosalaki and licenses for the DSquared2, Vivienne Westwood and Diesel Denim Gallery brands.

Rosso and Diesel’s CEO Marina Tosin have teamed with a US consulting company to study and create a new structure through which the global jeanswear company could be managed in the near future. Rosso is also contemplating a move in 2009 to OTB’s new headquarters in an eco-architecture-inspired building - currently under construction - based in Molvena, near Bassano Del Grappa (where Diesel is located).

In 2007 Diesel’s sales accounted for slightly more than one billion Euro, in turn accounting for the majority of OTB’s turnover of over 1.3 billion Euro in 2007, registering an almost +13% increase from 2006.