German fashion label Rich & Royal is pushing expansion in Europe and started distribution in Belgium and Luxemburg. Distribution partner for both countries is the Eye on Fashion agency in Antwerp, which also distributes Spanish brand Desigual. Since July of 2010, Rich & Royal is present in France and the Netherlands and delivers about 37 retailers in the Netherlands and 46 in France.

Rich & Royal was founded in 2006 in Stuttgart by the brothers Patrick and Denis Stupp and is a brand of Peter Stupp Design Mode GmbH located in Freiberg. Next to the markets named above,  the high fashion collection is distributed in Germany, Austria, Switzerland, Finland, Croatia, Czech Republic, Greece, Slovakia, Hong Kong and China.