Replay has reopened its historical store in Paris, on Rue Etienne Marcel. The retail space, a former ceramics store of the beginning of the 1900s, has 500 sqm and was totally redesigned according to Replay's new sustainable store concept philosophy.

With its strong “Parisienne" identity, thanks to huge rooms, floral art decors and frescoed ceilings, the new store aims at creating a sense of well-being for customers. The street-level floor is decorated with plants and vertical gardens, and water veils falling down from the ceiling in order to convey a sense of positive relationship between man and nature.

The use of iron and walnut wood provide the store with a natural and pleasant atmosphere. To access the basement level, you go through a tunnel covered with a climbing plant. Another area of the store with walls covered with mirrors, arches and iron coverings, closes with a huge video screen wall, unexpectedly leading to the street.

This store, with an emotionally surprising atmosphere, hosts the Replay, Replay Maestro, We Are Replay, Red Seal by Replay, White Seal by Replay and Replay & Sons brands.