The collaboration continues between Replay and the French photographer Thierry Le Goués, who took the photographs for the memorable Replay campaigns from 2000 to 2005 and for the last “tribute” advertising campaign to celebrate the brand’s 30th anniversary.
Set against a black background, the looks in the spring/summer 2012 collection are fresh and essential, featuring sensual poses. Denim takes center stage once more, with an authentic, ever-changing style made up of quality finishes, carefully chosen materials and fits. The stars of the campaign are the Russian model Irina Shayk, the face of Replay for the second consecutive season and the brand’s style ambassador at the last MTV European Music Awards in Belfast, and Vanessa Hessler, a young Italian-American model discovered in Rome at the age of 16 while on holiday with her mother and a familiar face on the screen since 2008, with three major films and a number of TV series to her credit.
The two will be joined by the New Zealand model Vinnie Woolston, who for the first time will be showing off the Maori tattoos that reveal the origin and the name of his tribe and tell the exciting story of his ancestors.
The Replay spring/summer 2012 campaign, with photographs by Thierry Le Gouès, will be released from January 2012 onwards in over 35 countries, mainly through the press – in the top fashion and lifestyle magazines – as well as posters and internet.