Fashion Box, the company whose stable of brands includes Replay, Replay&Sons and We Are Replay (, is continuing to define new developments in the retail sector – it’s target beginning in 2008 being the Far East.

Specifically, the company will be opening two new flagship stores, one in Hong Kong and one in Japan, is planned, followed by launches throughout China where, in the next three years, 30 new stores will be opened. These new ventures will join the twelve stores already on Chinese territory, including the recently opened Oriental Plaza, Beijing location. In Korea the denim brand launched a retail collaboration with partner SK Network. As part of this partnership 20 points of sale will be opened over three years from Spring 2009 onwards.

“The year 2008 represents for us a year full of new challenges, that we will face with enthusiasm and creativity,” said CEO Marco Bortoletti. “Only by continuing to look ahead can one [achieve] success with the economic situations and the markets not always brilliant. We count on the development of our brands and on the penetration of various markets with our products.”

Photo: The Replay stand at Bread & Butter Barcelona this January