Rendez-Vous, the directional contemporary fashion trade show from Paris, is launching its first American showcase in New York City on Feb. 20.

Scheduled to take place at the Altman Building in Chelsea, the three-day show is expected to host over 70 brands while going head to head with concurrent shows including D&A and the Train, also known for its European collections.

“On a certain level all salons must operate in a similar manner. What we believe to be of significant importance and singularity is our approach to the industry as a whole,” insists Joshua Safalow, Director of Mexico Showroom and Co-organizer of the event, of the show’s positioning in the American trade show circuit. “Rendez-Vous NYC is a reflection, a comment, on what we feel is valid, exciting and novel from young designers today.”

Safalow adds: “We are personal in our approach. Very often a visitor to Rendez-Vous will find a collection that had, prior to, refused to exhibit at a trade salon and, in turn, very often we meet buyers who, prior to, had refused to attend one. Rendez-Vous NYC continues this dialogue in a manner specific (most importantly) to North America. There will be young designers just in their nascent development, collections of assured direction and brands known throughout the industry.”

That said, Safalow is excited about exhibiting brands such as Surface to Air, BBlessing, Christian Wijnants, Rogan VPL, Arielle de Pinto and a solid contingent of Japanese labels. Other show draws could include Henrik Vibskov, Risto Bimbiloski, Unconditional and Bi-Jules, as well as a cool lineup of music curated by DJ Prince Language for The No Comprendo, a gallery of new work by fashion photographer Martien Mulder and catering by the East Village’s Frank.

“We believe that brands that show in this difficult environment are the companies who will take advantage amidst the relatively lower number of competitors in the coming season's sales campaign,” Safalow says.

The founding men’s showcase Rendez-Vous was launched in 2003 by Nic Jones, one of the partners of Surface to Air. Today, Rendez-vous also operates Rendez-Vous Femme (next show is Mar. 6-9) and LeNewBlack, a groundbreaking online trade show for the contemporary marketplace.