US lifestyle brand Ralph Lauren has extended its e-commerce offer by having launched a German version of its online shop today delivering its goods to Germany and Austria. offers a full selection of the label’s different division lines. For women, the portfolio ranges from elegant to rather sporty lines including Ralph Lauren Collection, Black Label, Blue Label, Pink Pony, Lauren by Ralph Lauren as well as Girls Runway. Men can chose from the luxurious Purple Label and Black Label to more casual lines like Polo, Black Label Denim, Double RL, RLX Lauren and Ralph Lauren Big & Tall. Moreover, sunglasses, Denim & Supply Ralph Lauren, and the tennis and golf collection are available in the web shop, as well as childrenswear and the Ralph Lauren home collection. Customizable “Create Your Own” styles are sold exclusively online.

The website additionally provides its visitors with a “Style Guide” offering advice on how to wear signature Ralph Lauren looks, access to the online RL Magazine and RL TV where celebrity interviews, runway clips and more is accessable.

After operating online business in the US since November 2000, Ralph Lauren launched a web shop for the UK in October 2010 and a French version shipping to Belgium, Luxembourg, the Netherlands and France in September.