Quiksilver Europe has been designing unique, limited edition board shorts in conjunction with surf retailers in Europe. This collaborative project entitled Quiksilver Union combines 40 of the very best surf retailers with Quiksilver's branding and innovation.

For this summer Quiksilver worked with nine of these stores that are leaders in surf retailing to create their own board short inspired by their own unique surf culture and history, including symbols of their nation, while Quiksilver integrated into each board short new revolutionary designs and materials. All the board shorts will be exclusively available in the Union shops from May.

Jeff Hakman, Co-Founder of Quiksilver, said: “The strength of this project is the collaboration of like-minded companies coming together to strengthen the union between board short designs and board short retailing, creating passion into surf and products alike.”

The vision of the Quiksilver Union project is to provide retailers with customer excellence, from sales and marketing to service support to ensure success for both companies. Every year special products of a limited nature will be developed and marketed exclusively for Quiksilver Union clients, and every summer will see newly released collaborations with the best surf retailers across Europe.

The first retailers to launch are Northshore and Troggs (United Kingdom), Tubes (Ireland), Blue Tomato (Austria), Secret Spot (Germany), Point Break and Rainbow (France) and Tactic and Pukas (Spain).

—Regina Henkel