The Rottendorf-based fashion brand S.Oliver has appointed Alex Ibakasap as the new Global Product Director for QS by S.Oliver, starting from April 2014. Among his duties, Ibakasap will manage the strategic direction, the positioning and the further internationalization of the young-segment label. He will be reporting to S.Oliver CEO Reiner Pichler.

Prior to his new role, Alex Ibakasap occupied a position as Head of Product Marketing for Street One, a label owned by CBR Fashion Group. From 2010 to 2012, the 33-year-old worked as Division Head of QS by S.Oliver male and developed the collection statement of the young and fashion-aware segment.