London-born trade show Pure has confirmed that its second Shanghai edition will be held in partnership with China’s largest fashion trade show CHIC.
The three-day event will take place from 13-15 October 2015 at the newly-built National Exhibition & Conference Centre in the Honqiao District of Shanghai, where CHIC has just closed its 23rd edition from 18-20 March.

At CHIC, a signing ceremony was held, attended by Mark Shashoua, CEO of i2i Events Group (organizer of Pure), Chen Dapeng, executive vice president of China National Garment Association, Xu Yingxin, executive vice chairman of The Sub-Council of Textile Industry, China Council for the Promotion of International Trade (CCPIT TEX) and Sun Guowei, general manager of China World Trade Centre (CWTC).

Chen Dapeng commented: “We are extremely excited to be partnering with i2i Events Group to help deliver the Pure Shanghai concept as part of CHIC. We have been impressed with the initial steps Pure Shanghai has made into the Chinese market and believe that we can now create the fashion destination for the growing retail industry.”
Pure’s inaugural Shanghai event in 2014 welcomed over 50 British and international womenswear and accessory brands.