The upcoming edition of trade show Pure London, taking place between August 19 and 21, will host over 225 new brands showcasing their s/s 2013 collections.
Pure has expanded and added several areas, including ‘Pure Body’ for lingerie and swimwear and ‘Pure Junior’ for kidswear.

Within the Spirit Young Fashion section, new exhibitors include Greek brand Athens Lab and Californian surf and snow label O'Neill. Denim brand Timezone and casual wear label Voodoo Girls are just a few of the other brands to be found in that segment.
Pure Junior will host brands like Converse Kids, Pepe Jeans London Kids, Dandy Star or Firetrap Kids.

Twice a year, more than 12,000 visitors attend Pure in order to see the creations made by around 1,000 brands of contemporary and premium womenswear, young fashion, footwear and accessories. This time, the event also offers more than six catwalk shows each day and a full seminar program where visitors have the opportunity to hear from leading industry speakers such as Brix Smith-Start, Nicky Hambleton-Jones, Zandra Rhodes or Boxpark CEO Roger Wade. There will also be trend preview presentations by Drapers magazine and global trend forecaster WGSN.