The next edition of fashion trade show Pure London (February 8-10) under the headline ‘The Underground Movement’ will host an enlarged offer of footwear and accessories.

In February, over 220 accessories brands will showcase their collections at the Grand Hall Gallery and Upper West Hall of London Olympia, presenting everything from millinery to handbags, scarves and fashion jewelry.
At the Premium Accessories section, 40 high-end brands such as Tatty Devine, Dyrberg Kern, Konplott or Bibi will offer their fall/winter 15-16 collections as well as short orders for spring/summer 2015.

At the newly introduced Pure Rocks area, a selection of sterling silver, gold-plated and semi-precious jewelry collections will be shown by labels such as Astrid & Miyu, Coco’s Liberty or Kirsten Nash.

The Emerging Brands area, which was firstly introduced at the August 2014 show, will return with premium footwear and accessories brands including names such as Pasotti, Susie in the Sky, Brti Stitch or Air & Grace.

At the adjacent National Hall Gallery, Pure will host an extended footwear offer. Amongst the new entrants are brands like Zeha Berlin, Friis, Born Bad Betty, Bloch UK, Australia Luxe Collective or Swear.

Vicky Ogden, head of footwear and accessories at Pure London: “Footwear is a growing and important part of the most successful trade show in London. We are stepping into 2015 with excitement and the knowledge that we are working together and appreciating the challenges ahead.”