Spanish shoe label Pura López recently celebrated the opening of their new showroom and integrated office, located in a 14th century palazzo along Via Della Spiga 1 in Milan, Italy. The 80 sqm space corresponds to the brand’s “joyful, light, trendy, edgy” concept and is equipped with ancient wooden doors, mirrored walls and golden Bisazza mosaic floors.

The opening of the Milan store is another important step in continuing the label’s expansion. International Sales Director Angelika Kelch tends to the showroom and is responsible for the growth and development of the brand. Under her guidance, in the past year Pura López was able to boost their presence in various markets such as Eastern Europe, China, India and Brazil.